At this point, we’re all fairly familiar with the fact that Mr Obama’s campaign announced the selection of his running mate via mobile phone text messaging. Another historical first. Sure, there were some technical glitches but for the most part the event, as covered in the mainstream press, went as planned.

However, the real story that the mainstream media has (conveniently?) failed to mention is this… By using this relatively new medium Obama & Biden are able to speak directly to their constituency. Who needs CNN, NBC, WSJ, NTY, etc. and the associated traditional press release when the message can go spin free from sender directly to receiver? Who really listens to all those full-of-hot-air “analysts” anyway? And why do we assume they are “authorities” just because they’re on the screen?

Bottom line… The Obama campaign just jammed another stake in the heart of the mainstream media.