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	<title>Alchemy United &#124; Your vision . Our passion . Success realized &#187; NBA</title>
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		<title>How to save the fans from the NBA</title>
		<link>http://www.alchemyunited.com/2010/06/07/how-to-save-the-fans-from-the-nba/</link>
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		<pubDate>Mon, 07 Jun 2010 17:19:00 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Forward Thinking]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Off The Clock]]></category>
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		<category><![CDATA[The Guest Experience]]></category>
		<category><![CDATA[To Who It May Concern]]></category>
		<category><![CDATA[NBA]]></category>
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		<description><![CDATA[&#8220;6 Ways to Fix the NBA&#8221; by Stephen Fried (Parade.com, 20 June 2010). As luck (?) would have it, this article managed to come my way via Google Alerts. And yes, sports as an analogy for business is overdone. None the less there are some interesting observation here that apply to incentives, as well as [...]]]></description>
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