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	<title>Alchemy United &#124; Your vision . Our passion . Success realized &#187; MIT</title>
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		<title>Gimmicks are no substitute for having a company / brand that matters</title>
		<link>http://www.alchemyunited.com/2008/09/22/gimmicks-are-no-substitute-for-having-a-company-brand-that-matters/</link>
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		<pubDate>Tue, 23 Sep 2008 03:47:48 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Business Fundamentals]]></category>
		<category><![CDATA[E-commerce & Internet]]></category>
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		<category><![CDATA[MIT]]></category>
		<category><![CDATA[Sloan Review]]></category>
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		<description><![CDATA[&#8220;Rewards That Reward&#8221; by Lars Meyer-Waarden and Christophe Benavent is a fairly insightful overview of what are commonly called customer-loyalty programs. &#8220;Rewards That Reward&#8221; was mentioned in an article in the WSJ print version but for some reason it&#8217;s not (yet?) on the WSJ web site. That&#8217;s certainly disappointing to say the least. Luckily it [...]]]></description>
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