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	<title>Alchemy United &#124; Your vision . Our passion . Success realized &#187; Fitness Business Pro</title>
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		<title>Look good. Feel good.</title>
		<link>http://www.alchemyunited.com/2009/09/25/look-good-feel-good/</link>
		<comments>http://www.alchemyunited.com/2009/09/25/look-good-feel-good/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 21:09:39 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Business Fundamentals]]></category>
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		<description><![CDATA[Design matters. Why? Because it is one of the first things to effect The Guest Experience. It establishes the tone of the on going relationship. Whether it&#8217;s your store, your club, your restaurant or your web site, these impressions matter. If you have any doubts about the value of investing in good design, and thus [...]]]></description>
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		<title>Sometimes big risks are worth taking</title>
		<link>http://www.alchemyunited.com/2009/08/11/sometimes-big-risks-are-worth-taking/</link>
		<comments>http://www.alchemyunited.com/2009/08/11/sometimes-big-risks-are-worth-taking/#comments</comments>
		<pubDate>Tue, 11 Aug 2009 13:22:03 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Business Fundamentals]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Leadership & Management]]></category>
		<category><![CDATA[Project Management]]></category>
		<category><![CDATA[Chris Gardner]]></category>
		<category><![CDATA[CIO Mag]]></category>
		<category><![CDATA[Ed Tock]]></category>
		<category><![CDATA[Fitness Business Pro]]></category>
		<category><![CDATA[Tech Republic]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=1263</guid>
		<description><![CDATA[&#8220;Leadership Skills Critical Now for Club Executives&#8221; by Ed Tock (FitnessBusiness.com, 1 July 2009). Please pardon the delay in getting around to this. As usual Mr. Tock&#8217;s thoughts are well worth the wait. These are challenging times for all of us. Some will rise and some will fall. How you lead, whether it&#8217;s others or [...]]]></description>
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		<title>Broaden your vision</title>
		<link>http://www.alchemyunited.com/2009/05/06/broaden-your-vision/</link>
		<comments>http://www.alchemyunited.com/2009/05/06/broaden-your-vision/#comments</comments>
		<pubDate>Wed, 06 May 2009 14:02:42 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Business Fundamentals]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[The Guest Experience]]></category>
		<category><![CDATA[Fitness Business Pro]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=569</guid>
		<description><![CDATA[&#8220;Minimize Cancellations And Grow the Bottom Line&#8221; by Karen Woodard-Chavez (Fitness Business Pro Magazine, April 2009). Ms. Woodard-Chavez makes a number of good points. She must be commended for her guestcentric approach. To her list we would like to add a few things that didn&#8217;t make it into her must-read one-pager: 1) Analyze the triggers  [...]]]></description>
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		<title>Keep your promises</title>
		<link>http://www.alchemyunited.com/2009/03/10/keep-your-promises/</link>
		<comments>http://www.alchemyunited.com/2009/03/10/keep-your-promises/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 01:36:31 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Business Fundamentals]]></category>
		<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Leadership & Management]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Sales & CRM]]></category>
		<category><![CDATA[SEO, SEM & Emailing]]></category>
		<category><![CDATA[The Guest Experience]]></category>
		<category><![CDATA[Fitness Business Pro]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=807</guid>
		<description><![CDATA[&#8220;Fear and Loathing Doesn&#8217;t Cut It&#8221; by editor Pamela Kufahl  (Fitness Business Pro Magazine, May 2009). Written food for thought and inspiration. Unfortunately, FBP requires opening an account. For this short article by Ms. Kufahl we&#8217;ll spare you the effort. Fear is spreading across the country these days. A late February poll from CNN and [...]]]></description>
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		<title>Death, taxes and the internet</title>
		<link>http://www.alchemyunited.com/2008/12/31/death-taxes-and-the-internet/</link>
		<comments>http://www.alchemyunited.com/2008/12/31/death-taxes-and-the-internet/#comments</comments>
		<pubDate>Wed, 31 Dec 2008 18:23:43 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Reading Between the Lines]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[The Guest Experience]]></category>
		<category><![CDATA[Fitness Business Pro]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=432</guid>
		<description><![CDATA[&#8220;Members Want More With Faster-Paced Technology&#8221; By Gregory Florez (Fitness Business Pro Magazine, Dec 2008, FitnessBusinesspro.com). Kudos to Mr Floroz! He gets it!! And he&#8217;s willing to share it!!! This brief article is jam packed with strokes of pull quote genius but let&#8217;s serve up this teaser: Regardless of your philosophical leanings on this subject, [...]]]></description>
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