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	<title>Alchemy United &#124; Your vision . Our passion . Success realized &#187; CRM Mag</title>
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		<title>There are no silos in The Guest Experience</title>
		<link>http://www.alchemyunited.com/2011/09/08/there-are-no-silos-in-the-guest-experience/</link>
		<comments>http://www.alchemyunited.com/2011/09/08/there-are-no-silos-in-the-guest-experience/#comments</comments>
		<pubDate>Thu, 08 Sep 2011 12:32:24 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Business Fundamentals]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Sales & CRM]]></category>
		<category><![CDATA[The Guest Experience]]></category>
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		<description><![CDATA[That said, it's not rocket science&#8212;just stop for a moment and think how you think. Do you differentiate one brand experience from the next? Not usually, right? Bad service is bad service and great service is great service.]]></description>
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		<title>Be BI smart and respond (but that includes proactive listening too)</title>
		<link>http://www.alchemyunited.com/2010/07/19/be-bi-smart-and-respond-but-that-includes-proactive-listening-too/</link>
		<comments>http://www.alchemyunited.com/2010/07/19/be-bi-smart-and-respond-but-that-includes-proactive-listening-too/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 13:57:34 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Information Consumption]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Reading Between the Lines]]></category>
		<category><![CDATA[Sales & CRM]]></category>
		<category><![CDATA[Social Networks & Online Communities]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[The Guest Experience]]></category>
		<category><![CDATA[CIO Mag]]></category>
		<category><![CDATA[CRM Mag]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Information Week]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=1758</guid>
		<description><![CDATA[The journey of this post starts here: &#8220;Business Intelligence Meets BPM: Using Data to Change Business Processes on the Fly&#8221; by Kim S. Nash (CIO.com, 17 June 2010). On one hand this is fascinating stuff — collecting data, analyzing it and distilling information that objectively drives business action. The business side of my brain goes, [...]]]></description>
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		<title>Understanding a non-profit and loss statement</title>
		<link>http://www.alchemyunited.com/2010/03/28/1638/</link>
		<comments>http://www.alchemyunited.com/2010/03/28/1638/#comments</comments>
		<pubDate>Sun, 28 Mar 2010 16:24:17 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Business Fundamentals]]></category>
		<category><![CDATA[Leadership & Management]]></category>
		<category><![CDATA[Sales & CRM]]></category>
		<category><![CDATA[Social Networks & Online Communities]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[CRM Mag]]></category>
		<category><![CDATA[NPO]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=1638</guid>
		<description><![CDATA[&#8220;Helping Hands&#8221; by Jessica Tsai (CRM Magazine, February 2010). It&#8217;s not easy being a 501(c)3, aka non-profit. By their very nature the measuring stick that the rest of the world use to define success has been removed. Therefore, the challenge is to define what cause&#8217;s  success will look like and communicating that to the public/target. [...]]]></description>
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		<title>I think I think I can</title>
		<link>http://www.alchemyunited.com/2010/03/27/i-think-i-think-i-can/</link>
		<comments>http://www.alchemyunited.com/2010/03/27/i-think-i-think-i-can/#comments</comments>
		<pubDate>Sat, 27 Mar 2010 15:56:27 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Sales & CRM]]></category>
		<category><![CDATA[CRM Mag]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=1634</guid>
		<description><![CDATA[&#8220;Interview: Jonah Lehrer &#8211; Indecisions, Indecisions, Indecisions&#8221; by Joshua Weinberger and Jessica Tsai (CRM Magazine, February 2010). Lehrer&#8217;s latest book, &#8220;How We Decide&#8221; explores the more scientific side of decision making (read: making purchases). It seems that we are probably a bit more complex than most sales and marketing formulas give use credit for. That [...]]]></description>
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		<title>Be careful what you wish to measure for</title>
		<link>http://www.alchemyunited.com/2009/12/05/be-careful-what-you-wish-to-measure-for/</link>
		<comments>http://www.alchemyunited.com/2009/12/05/be-careful-what-you-wish-to-measure-for/#comments</comments>
		<pubDate>Sat, 05 Dec 2009 13:45:54 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Business Fundamentals]]></category>
		<category><![CDATA[Information Consumption]]></category>
		<category><![CDATA[Leadership & Management]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[CRM Mag]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=1528</guid>
		<description><![CDATA[&#8220;Mistaken Metrics&#8221; by Lauren McKay (CRM Magazine, October 2009). Please pardon the delay in getting to this one but it has finally bubbled to the top of the to-do pile (on a Saturday morning no less). It is also not exactly lite reading for a weekend but it&#8217;s certainly not rocket science either. Grab a [...]]]></description>
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		<title>Great relationships require trust</title>
		<link>http://www.alchemyunited.com/2009/11/24/great-relationships-require-trust/</link>
		<comments>http://www.alchemyunited.com/2009/11/24/great-relationships-require-trust/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 12:46:38 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Information Consumption]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Sales & CRM]]></category>
		<category><![CDATA[SEO, SEM & Emailing]]></category>
		<category><![CDATA[Social Networks & Online Communities]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[The Guest Experience]]></category>
		<category><![CDATA[AU Approved]]></category>
		<category><![CDATA[CRM Mag]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=1488</guid>
		<description><![CDATA[&#8220;The Cure for the Common Virus&#8221; by Jessica Tsai (DestinationCRM.com, October 2009). Wow! Yet another I-wish-I said-that article from Ms. Tsai — especially for those seeking to break their 20th century marketing habits. It&#8217;s a holiday week so you&#8217;re either quite busy or slowed down to enjoy the moment. Either way let&#8217;s skip the usual [...]]]></description>
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		<title>Today&#8217;s word: relationships</title>
		<link>http://www.alchemyunited.com/2009/11/23/todays-word-relationships/</link>
		<comments>http://www.alchemyunited.com/2009/11/23/todays-word-relationships/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 13:04:03 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Business Fundamentals]]></category>
		<category><![CDATA[Leadership & Management]]></category>
		<category><![CDATA[Off The Clock]]></category>
		<category><![CDATA[Sales & CRM]]></category>
		<category><![CDATA[The Guest Experience]]></category>
		<category><![CDATA[Baseline Mag]]></category>
		<category><![CDATA[CRM Mag]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=1484</guid>
		<description><![CDATA[&#8220;Developing Strong Work Relationships&#8221; by Kerry Patterson (BaselineMag.com, 13 November 2009).This one is as much about the who as it is about the what. &#8220;Kerry Patterson is the co-author of three best-sellers: Crucial Conversations, Crucial Confrontations and Influencer. He is also a speaker and consultant, and co-founder of VitalSmarts, which focuses on corporate training and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Be careful what you wish to measure</title>
		<link>http://www.alchemyunited.com/2009/10/08/be-careful-what-you-wish-to-measure/</link>
		<comments>http://www.alchemyunited.com/2009/10/08/be-careful-what-you-wish-to-measure/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 15:56:32 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Business Fundamentals]]></category>
		<category><![CDATA[Information Consumption]]></category>
		<category><![CDATA[Leadership & Management]]></category>
		<category><![CDATA[Reading Between the Lines]]></category>
		<category><![CDATA[Sales & CRM]]></category>
		<category><![CDATA[SEO, SEM & Emailing]]></category>
		<category><![CDATA[CIO Mag]]></category>
		<category><![CDATA[CRM Mag]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=1422</guid>
		<description><![CDATA[&#8220;The Dangers of Bad Data&#8221; by Vik Torpunuri (CRM Magazine, 1 Oct 2009) &#8220;You Are What You Measure&#8221; by Lior Arussy (CRM Magazine, 1 Oct 2009) &#8220;Goals Gone Wild&#8221; by Stephanie Overby (CIO Magazine, 15 September 2009) No one will deny that setting goals and measuring progress are important. What&#8217;s even more important is setting [...]]]></description>
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		<title>Bees or flies? &#8211; Part 2</title>
		<link>http://www.alchemyunited.com/2009/10/01/bees-or-flies-part-2/</link>
		<comments>http://www.alchemyunited.com/2009/10/01/bees-or-flies-part-2/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 12:53:48 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Clearing The Editors' Hurdle]]></category>
		<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Information Consumption]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[SEO, SEM & Emailing]]></category>
		<category><![CDATA[The Guest Experience]]></category>
		<category><![CDATA[CRM Mag]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=1392</guid>
		<description><![CDATA[Time for a little bit of shameless self-promotion&#8230; The original post dates back to June or so. This letter was printed in the September of issue of CRM Magazine (online: www.DestinationCRM.com). Unfortunately, CRM did not post the letters of the September issue on their web site. As you know, they have done so in the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Change will never change</title>
		<link>http://www.alchemyunited.com/2009/09/22/1-2/</link>
		<comments>http://www.alchemyunited.com/2009/09/22/1-2/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 13:41:48 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Business Fundamentals]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Leadership & Management]]></category>
		<category><![CDATA[Sales & CRM]]></category>
		<category><![CDATA[CRM Mag]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=1344</guid>
		<description><![CDATA[&#8220;Survival of the Relatively More Fit&#8221; by Denis Pombriant (CRM Magazine, Sept 2009). These are evolutionary times and not just for CRM.  Read it and reap. Share and Enjoy:]]></description>
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