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	<title>Alchemy United &#124; Your vision . Our passion . Success realized &#187; Coke</title>
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		<title>Coke adds choice to life</title>
		<link>http://www.alchemyunited.com/2009/06/13/coke-adds-choice-to-life/</link>
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		<pubDate>Sat, 13 Jun 2009 20:02:05 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Reading Between the Lines]]></category>
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		<category><![CDATA[Coke]]></category>
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		<category><![CDATA[RFID]]></category>

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		<description><![CDATA[&#8220;Coke&#8217;s RFID-Based Dispensers Redefine Business Intelligence&#8221; by Mary Hayes Weier (Information Week, 8 June 2009) Don&#8217;t let the geeky title scare you. Put yourself in the shoes of a Coke guest and read between the lines. This a perfect example of the shift in expectations that&#8217;s being driven by the empowerment guest now enjoy as [...]]]></description>
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