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	<title>Alchemy United &#124; Your vision . Our passion . Success realized &#187; Chief Marketer</title>
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		<title>Here&#8217;s what happens when you admit to eating at McDonald&#8217;s</title>
		<link>http://www.alchemyunited.com/2008/08/05/heres-what-happens-when-you-admit-to-eating-at-mcdonalds/</link>
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		<pubDate>Tue, 05 Aug 2008 23:42:41 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[SEO, SEM & Emailing]]></category>
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		<category><![CDATA[McDonald's]]></category>

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		<description><![CDATA[Another goodie from Chief Marketer (www.ChiefMarketer.com). Mr. Tim Parry, their managing editor, not only admits to eating at McDonald&#8217;s but decides to stick it to &#8216;em too. To read his quick one page article, please click here. Now here&#8217;s the quickie that was zipped off to Tim: Hey Tim, Just read your article. I hear [...]]]></description>
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		<title>Does the home page still matter?</title>
		<link>http://www.alchemyunited.com/2008/07/24/does-the-home-page-still-matter/</link>
		<comments>http://www.alchemyunited.com/2008/07/24/does-the-home-page-still-matter/#comments</comments>
		<pubDate>Fri, 25 Jul 2008 01:00:25 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Information Consumption]]></category>
		<category><![CDATA[SEO, SEM & Emailing]]></category>
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		<description><![CDATA[Another goodie from Chief Marketer (wwwChiefMarketer.com) is Dave Friedman&#8217;s &#8220;Does the Home Page Still Matter?&#8221;. At the risk of ruining your moment the answer is no. Share and Enjoy:]]></description>
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		<title>Size matters?</title>
		<link>http://www.alchemyunited.com/2008/07/24/size-matters/</link>
		<comments>http://www.alchemyunited.com/2008/07/24/size-matters/#comments</comments>
		<pubDate>Fri, 25 Jul 2008 00:48:08 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Information Consumption]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
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		<category><![CDATA[AU Approved]]></category>
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		<description><![CDATA[We got a newletter from Chief Marketer (www.ChiefMarketer.com) and decided to read Grant A. Johnson&#8217;s &#8220;In Email Copy, Length Matters&#8221;. This is the letter that was sent to Mr Johnson. It&#8217;ll be interesting to see what his reply is. If he even replies. IMHO, his three points are trumped by AU&#8217;s six points and those [...]]]></description>
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