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	<title>Alchemy United &#124; Your vision . Our passion . Success realized</title>
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	<link>http://www.alchemyunited.com</link>
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		<title>Launch: Shanachie.com</title>
		<link>http://www.alchemyunited.com/2012/05/16/launch-shanachie-com/</link>
		<comments>http://www.alchemyunited.com/2012/05/16/launch-shanachie-com/#comments</comments>
		<pubDate>Wed, 16 May 2012 22:52:04 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Portfolio & Clients]]></category>
		<category><![CDATA[Tips, Tricks, Resources & How Tos]]></category>
		<category><![CDATA[ExpressionEngine]]></category>
		<category><![CDATA[ezPagination]]></category>

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		<description><![CDATA[Congratulation to Shanachie Entertainment on the launch of their new &#038; improved website Shanachie.com.]]></description>
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		<title>Innovation as an Ends is Highly Overrated</title>
		<link>http://www.alchemyunited.com/2012/04/20/innovation-as-an-ends-is-highly-overrated/</link>
		<comments>http://www.alchemyunited.com/2012/04/20/innovation-as-an-ends-is-highly-overrated/#comments</comments>
		<pubDate>Fri, 20 Apr 2012 12:45:04 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Business Fundamentals]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Off The Clock]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[The Guest Experience]]></category>
		<category><![CDATA[Fast Company]]></category>
		<category><![CDATA[TigerLaunch]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=2255</guid>
		<description><![CDATA[A couple weeks ago I attended TigerLaunch Startup Challenge 2012 at Princeton University, as hosted by The Princeton Entrepreneurship Club. The keynote speaker was Bill Taylor (Princeton '81) the co-founder of the iconic Fast Company Magazine. Bill was also one of the judges in the competition. Thought the magic of YouTube The Princeton Entrepreneurship Club has shared Bill's keynote.]]></description>
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		<title>Launch: GregsLandscaping.com</title>
		<link>http://www.alchemyunited.com/2012/04/05/launch-gregslandscaping-com/</link>
		<comments>http://www.alchemyunited.com/2012/04/05/launch-gregslandscaping-com/#comments</comments>
		<pubDate>Thu, 05 Apr 2012 19:10:55 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Information Consumption]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Portfolio & Clients]]></category>
		<category><![CDATA[Sales & CRM]]></category>
		<category><![CDATA[SEO, SEM & Emailing]]></category>
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		<category><![CDATA[ExpressionEngine]]></category>

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		<description><![CDATA[Congratulations to owner/CEO Greg Garnich on the launch of his new &#038; improved iproperty GregsLandscaping.com.]]></description>
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		<title>Social Media ROI: Alchemy United vs Google URL Builder – Part 4</title>
		<link>http://www.alchemyunited.com/2012/04/04/social-media-roi-alchemy-united-vs-google-url-builder-part-4/</link>
		<comments>http://www.alchemyunited.com/2012/04/04/social-media-roi-alchemy-united-vs-google-url-builder-part-4/#comments</comments>
		<pubDate>Wed, 04 Apr 2012 20:45:46 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Sales & CRM]]></category>
		<category><![CDATA[SEO, SEM & Emailing]]></category>
		<category><![CDATA[Tips, Tricks, Resources & How Tos]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Google URL Builder]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=2225</guid>
		<description><![CDATA[Here we are again, face to face with social media and ROI. A question for the ages, is it not? The original plan was to introduce you to the Alchemy United vs Google URL Builder (Google Docs) spreadsheet in Part 4. I have since refactored the path to that goal. Instead (per a couple requests), I want to add a little bit more flesh to the bones of Part 2. Consider this Part 2 of Part 2, if you will.]]></description>
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		<title>Google AdWords: Paying Paul to rob Peter and&#8230;you</title>
		<link>http://www.alchemyunited.com/2012/03/27/google-adwords-paying-paul-to-rob-peter-and-you/</link>
		<comments>http://www.alchemyunited.com/2012/03/27/google-adwords-paying-paul-to-rob-peter-and-you/#comments</comments>
		<pubDate>Tue, 27 Mar 2012 22:08:43 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Business Fundamentals]]></category>
		<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Reading Between the Lines]]></category>
		<category><![CDATA[SEO, SEM & Emailing]]></category>
		<category><![CDATA[Google AdWords]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=2220</guid>
		<description><![CDATA[A few weeks back I received a direct mail offer from Google AdWord. It read: Come back to AdWords and get $100 in advertising credit on us. What's misleading is that the credit promised isn't on Google. The reality is that money is coming out of the pockets of anyone else who advertises on AdWords.]]></description>
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		<title>Launch: TANAHome.com</title>
		<link>http://www.alchemyunited.com/2012/03/22/launch-tanahome-com/</link>
		<comments>http://www.alchemyunited.com/2012/03/22/launch-tanahome-com/#comments</comments>
		<pubDate>Thu, 22 Mar 2012 12:48:02 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Information Consumption]]></category>
		<category><![CDATA[Portfolio & Clients]]></category>
		<category><![CDATA[SEO, SEM & Emailing]]></category>
		<category><![CDATA[TANAHome]]></category>
		<category><![CDATA[WordPress]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=2207</guid>
		<description><![CDATA[Congratulation to owner Tiffany Brigante on the launch of her new &#038; improved website TANAhome.com.]]></description>
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		<title>Lessons in business from the soul singer Adele</title>
		<link>http://www.alchemyunited.com/2012/02/13/lessons-in-business-from-the-soul-singer-adele/</link>
		<comments>http://www.alchemyunited.com/2012/02/13/lessons-in-business-from-the-soul-singer-adele/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 21:10:39 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Business Fundamentals]]></category>
		<category><![CDATA[Forward Thinking]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Reading Between the Lines]]></category>
		<category><![CDATA[Social Networks & Online Communities]]></category>
		<category><![CDATA[The Guest Experience]]></category>
		<category><![CDATA[Adele]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=2202</guid>
		<description><![CDATA[Without out a doubt Adele's album is outstanding. A one or even two hit wonder she is not. However, the reality is it's also highly unlikely that anyone familiar with American pop music would have predicted last night's landslide months ago when the album "21" was first released. Yet now it all makes perfect sense. Here's what I think we can all learn from Adele:]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Social Media ROI: Alchemy United vs Google URL Builder – Part 3</title>
		<link>http://www.alchemyunited.com/2012/02/09/social-media-roi-alchemy-united-vs-google-url-builder-part-3/</link>
		<comments>http://www.alchemyunited.com/2012/02/09/social-media-roi-alchemy-united-vs-google-url-builder-part-3/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 21:17:09 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[SEO, SEM & Emailing]]></category>
		<category><![CDATA[Social Networks & Online Communities]]></category>
		<category><![CDATA[Tips, Tricks, Resources & How Tos]]></category>
		<category><![CDATA[bit.ly]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Google URL Builder]]></category>
		<category><![CDATA[YOURLS.org]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=2178</guid>
		<description><![CDATA[Before I continue I want to emphasis that this level of  thoroughness with the links you share does admittedly entail time, effort and dedication. At this point I presume you've also noticed in your social media marketing travels (since Part 1) that the majority of links shared by brands are in fact not tagged. Conclusion: If you're looking for a competitive advantage as well as a deeper understanding of your online marketing efforts then there's plenty of opportunity here.]]></description>
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		<title>From bar napkin to zillionaire in 10 &#8220;easy&#8221; steps</title>
		<link>http://www.alchemyunited.com/2012/01/25/from-bar-napkin-to-zillionaire-in-10-easy-steps/</link>
		<comments>http://www.alchemyunited.com/2012/01/25/from-bar-napkin-to-zillionaire-in-10-easy-steps/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 15:35:09 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Business Fundamentals]]></category>
		<category><![CDATA[Leadership & Management]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Portfolio & Clients]]></category>
		<category><![CDATA[Project Management]]></category>
		<category><![CDATA[Sales & CRM]]></category>
		<category><![CDATA[SEO, SEM & Emailing]]></category>
		<category><![CDATA[Social Networks & Online Communities]]></category>
		<category><![CDATA[Tips, Tricks, Resources & How Tos]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=2173</guid>
		<description><![CDATA[Funny how these things happen sometimes. A friend of a colleague/friend read my "How YouTube and Facebook are Killing Innovation and Success" from a couple weeks back. She/he appreciated the insight and suggested we get together to discuss a collection of ideas she/he and a couple "partners" had been kicking around. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Social Media ROI: Alchemy United vs Google URL Builder – Part 2</title>
		<link>http://www.alchemyunited.com/2012/01/18/social-media-roi-alchemy-united-vs-google-url-builder-part-2/</link>
		<comments>http://www.alchemyunited.com/2012/01/18/social-media-roi-alchemy-united-vs-google-url-builder-part-2/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 23:36:11 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Sales & CRM]]></category>
		<category><![CDATA[SEO, SEM & Emailing]]></category>
		<category><![CDATA[Social Networks & Online Communities]]></category>
		<category><![CDATA[Tips, Tricks, Resources & How Tos]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Google URL Builder]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=2161</guid>
		<description><![CDATA[In Part 1 of this series, I introduced the idea of link tagging, why it matters to your website analytics, and how both tools are essential in the context of social media and measuring online marketing effectiveness. In this article we're going to drill a bit deeper, as well as spread our wings a bit. ]]></description>
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