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	<title>Alchemy United &#124; Your vision . Our passion . Success realized &#187; The Guest Experience</title>
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		<title>Best Buy and its Marketing Intelligence Agency</title>
		<link>http://www.alchemyunited.com/2011/11/16/best-buy-and-its-marketing-intelligence-agency/</link>
		<comments>http://www.alchemyunited.com/2011/11/16/best-buy-and-its-marketing-intelligence-agency/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 16:46:51 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Forward Thinking]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Reading Between the Lines]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[The Guest Experience]]></category>
		<category><![CDATA[Best Buy]]></category>
		<category><![CDATA[TWICE]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=2110</guid>
		<description><![CDATA[Raise your hand if you think of Best Buy as a down &#038; dirty in the details marketing/marketing intelligence company? What? No hands raised? That's okay, I was in your camp too prior to this as well.]]></description>
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		<title>There are no silos in The Guest Experience</title>
		<link>http://www.alchemyunited.com/2011/09/08/there-are-no-silos-in-the-guest-experience/</link>
		<comments>http://www.alchemyunited.com/2011/09/08/there-are-no-silos-in-the-guest-experience/#comments</comments>
		<pubDate>Thu, 08 Sep 2011 12:32:24 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Business Fundamentals]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Sales & CRM]]></category>
		<category><![CDATA[The Guest Experience]]></category>
		<category><![CDATA[AU Approved]]></category>
		<category><![CDATA[CRM Mag]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=2061</guid>
		<description><![CDATA[That said, it's not rocket science&#8212;just stop for a moment and think how you think. Do you differentiate one brand experience from the next? Not usually, right? Bad service is bad service and great service is great service.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>No pain. No gain. No memory.</title>
		<link>http://www.alchemyunited.com/2011/08/24/no-pain-no-gain-no-memory/</link>
		<comments>http://www.alchemyunited.com/2011/08/24/no-pain-no-gain-no-memory/#comments</comments>
		<pubDate>Wed, 24 Aug 2011 21:13:00 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Information Consumption]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Reading Between the Lines]]></category>
		<category><![CDATA[The Guest Experience]]></category>
		<category><![CDATA[NY Times]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=2050</guid>
		<description><![CDATA["Come On, I Thought I Knew That!" by Benedict Carey (NY Times, 16 April 2011). I've been intrigued by plenty of things in my day but this article put me in a semi-permanent ponder. All the way back from the end of April as a matter of fact.  What if...just keeps repeating.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A Classic Case of Sisyphean Marketing Strategy</title>
		<link>http://www.alchemyunited.com/2011/07/15/a-classic-case-of-sisyphean-marketing-strategy/</link>
		<comments>http://www.alchemyunited.com/2011/07/15/a-classic-case-of-sisyphean-marketing-strategy/#comments</comments>
		<pubDate>Fri, 15 Jul 2011 18:08:20 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Business Fundamentals]]></category>
		<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[SEO, SEM & Emailing]]></category>
		<category><![CDATA[The Guest Experience]]></category>
		<category><![CDATA[Best Practices]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=1998</guid>
		<description><![CDATA[As the story goes, I had lunch with a colleague earlier in the week. JK—not his/her real name—is a fairly hardcore SEO aficionado. JK's motto is:  Tune it. Tweak it. Tighten it. Repeat. JK is also fond of: Mo' traffic. Mo' traffic. Mo' traffic.]]></description>
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		<title>Marketing, Motivation &amp; Being Human</title>
		<link>http://www.alchemyunited.com/2011/02/03/marketing-motivation-and-being-human/</link>
		<comments>http://www.alchemyunited.com/2011/02/03/marketing-motivation-and-being-human/#comments</comments>
		<pubDate>Thu, 03 Feb 2011 14:31:21 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Reading Between the Lines]]></category>
		<category><![CDATA[Sales & CRM]]></category>
		<category><![CDATA[The Guest Experience]]></category>
		<category><![CDATA[MarketingProfs]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=1870</guid>
		<description><![CDATA[Whether The Guest is always buying from you isn't as important as they are always telling others to buy from you. They can leave—and  they will—the key is to connect in such a way that keeps them coming back.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Dispelling Myths About Facebook Fan Pages</title>
		<link>http://www.alchemyunited.com/2011/01/26/dispelling-myths-about-facebook-fan-pages/</link>
		<comments>http://www.alchemyunited.com/2011/01/26/dispelling-myths-about-facebook-fan-pages/#comments</comments>
		<pubDate>Wed, 26 Jan 2011 16:58:07 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Information Consumption]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Reading Between the Lines]]></category>
		<category><![CDATA[Social Networks & Online Communities]]></category>
		<category><![CDATA[The Guest Experience]]></category>
		<category><![CDATA[Tips, Tricks, Resources & How Tos]]></category>
		<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=1860</guid>
		<description><![CDATA["Facebook Fan Pages: 7 Dos and 7 Don’ts for effective Community Development" by Dimitris Zotos (WebSEOAnalytics.com, 24 January 2011). A couple days ago this article popped up in an RSS feed. I read it, left a somewhat skeptical comment, and moved on.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Innovation Rejuvenation</title>
		<link>http://www.alchemyunited.com/2011/01/11/innovation-rejuvenation/</link>
		<comments>http://www.alchemyunited.com/2011/01/11/innovation-rejuvenation/#comments</comments>
		<pubDate>Tue, 11 Jan 2011 15:08:12 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Leadership & Management]]></category>
		<category><![CDATA[Reading Between the Lines]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[The Guest Experience]]></category>
		<category><![CDATA[CIO Mag]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=1854</guid>
		<description><![CDATA["How to Restart Innovation" by CIO Executive Council. Let's be honest, this is not rocket science. That said, let's also dig a bit deeper and harvest some gold from between the lines.]]></description>
		<wfw:commentRss>http://www.alchemyunited.com/2011/01/11/innovation-rejuvenation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>The Guest Defines The Experience (Not The Brand)</title>
		<link>http://www.alchemyunited.com/2010/12/07/the-guest-defines-the-experience-not-the-brand/</link>
		<comments>http://www.alchemyunited.com/2010/12/07/the-guest-defines-the-experience-not-the-brand/#comments</comments>
		<pubDate>Tue, 07 Dec 2010 13:48:08 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Sales & CRM]]></category>
		<category><![CDATA[Social Networks & Online Communities]]></category>
		<category><![CDATA[The Guest Experience]]></category>
		<category><![CDATA[Club Industry]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=1831</guid>
		<description><![CDATA[As inspired by "Your Club Experience Is Your Marketing" by Denise Lee Yohn (ClubIndustry.com, 4 November 2010).]]></description>
		<wfw:commentRss>http://www.alchemyunited.com/2010/12/07/the-guest-defines-the-experience-not-the-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Conquering Business Superstition</title>
		<link>http://www.alchemyunited.com/2010/10/13/conquering-business-superstition/</link>
		<comments>http://www.alchemyunited.com/2010/10/13/conquering-business-superstition/#comments</comments>
		<pubDate>Wed, 13 Oct 2010 20:42:24 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Business Fundamentals]]></category>
		<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[The Guest Experience]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=1813</guid>
		<description><![CDATA[Quite often business life is not much different than personal life—although it should be.  When off the clock,  cause &#38; effect applied incorrectly is called superstition, myth, etc. Yet the same misdirected correlations between 9.00a and 5.00p is called a project, or worse still insight. Same use of illusion but a different belief in its [...]]]></description>
		<wfw:commentRss>http://www.alchemyunited.com/2010/10/13/conquering-business-superstition/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>A Must Read Courtesy of Sir Richard Branson</title>
		<link>http://www.alchemyunited.com/2010/09/28/a-must-read-courtesy-of-sir-richard-branson/</link>
		<comments>http://www.alchemyunited.com/2010/09/28/a-must-read-courtesy-of-sir-richard-branson/#comments</comments>
		<pubDate>Tue, 28 Sep 2010 19:47:44 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Business Fundamentals]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Leadership & Management]]></category>
		<category><![CDATA[The Guest Experience]]></category>
		<category><![CDATA[AU Approved]]></category>
		<category><![CDATA[Sir Richard Branson]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=1809</guid>
		<description><![CDATA[&#8220;15 Small Business Lessons from Richard Branson&#8221; as reported by Ann Handley (American Express&#8217; OpenForum.com, 23 September 2010). In a word, brilliant. So much so that nothing needs to be added. Share and Enjoy:]]></description>
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