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	<title>Alchemy United &#124; Your vision . Our passion . Success realized &#187; SEO, SEM &amp; Emailing</title>
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		<title>From bar napkin to zillionaire in 10 &#8220;easy&#8221; steps</title>
		<link>http://www.alchemyunited.com/2012/01/25/from-bar-napkin-to-zillionaire-in-10-easy-steps/</link>
		<comments>http://www.alchemyunited.com/2012/01/25/from-bar-napkin-to-zillionaire-in-10-easy-steps/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 15:35:09 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Business Fundamentals]]></category>
		<category><![CDATA[Leadership & Management]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
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		<guid isPermaLink="false">http://www.alchemyunited.com/?p=2173</guid>
		<description><![CDATA[Funny how these things happen sometimes. A friend of a colleague/friend read my "How YouTube and Facebook are Killing Innovation and Success" from a couple weeks back. She/he appreciated the insight and suggested we get together to discuss a collection of ideas she/he and a couple "partners" had been kicking around. ]]></description>
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		<title>Social Media ROI: Alchemy United vs Google URL Builder – Part 2</title>
		<link>http://www.alchemyunited.com/2012/01/18/social-media-roi-alchemy-united-vs-google-url-builder-part-2/</link>
		<comments>http://www.alchemyunited.com/2012/01/18/social-media-roi-alchemy-united-vs-google-url-builder-part-2/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 23:36:11 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Sales & CRM]]></category>
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		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Google URL Builder]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=2161</guid>
		<description><![CDATA[In Part 1 of this series, I introduced the idea of link tagging, why it matters to your website analytics, and how both tools are essential in the context of social media and measuring online marketing effectiveness. In this article we're going to drill a bit deeper, as well as spread our wings a bit. ]]></description>
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		<title>Social Media ROI: Alchemy United vs Google URL Builder – Part 1</title>
		<link>http://www.alchemyunited.com/2012/01/13/social-media-roi-alchemy-united-vs-google-url-builder-part-1/</link>
		<comments>http://www.alchemyunited.com/2012/01/13/social-media-roi-alchemy-united-vs-google-url-builder-part-1/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 17:42:01 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Sales & CRM]]></category>
		<category><![CDATA[SEO, SEM & Emailing]]></category>
		<category><![CDATA[Social Networks & Online Communities]]></category>
		<category><![CDATA[Tips, Tricks, Resources & How Tos]]></category>
		<category><![CDATA[Google URL Builder]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=2150</guid>
		<description><![CDATA[If Sisyphis has a modern day cousin it's the 21st century marketing aficionado. Yet regardless of who, when or where there is one question that seems to remain constant: How do I measure the effectiveness of my social media marketing well as other online marketing efforts? The answer is simple: Tag your links using Google's URL Builder.]]></description>
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		<title>Client-friendly SEO guidelines &#8211; Part 3</title>
		<link>http://www.alchemyunited.com/2011/07/21/client-friendly-seo-guidelines-part-3/</link>
		<comments>http://www.alchemyunited.com/2011/07/21/client-friendly-seo-guidelines-part-3/#comments</comments>
		<pubDate>Thu, 21 Jul 2011 22:26:41 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[SEO, SEM & Emailing]]></category>
		<category><![CDATA[Tips, Tricks, Resources & How Tos]]></category>
		<category><![CDATA[Content curation]]></category>
		<category><![CDATA[Copy writing]]></category>
		<category><![CDATA[Web design]]></category>
		<category><![CDATA[Web development]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=1938</guid>
		<description><![CDATA[And without further delay here is the conclusion to this three part beginners' guide to search engine optimization basics.]]></description>
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		<title>A Classic Case of Sisyphean Marketing Strategy</title>
		<link>http://www.alchemyunited.com/2011/07/15/a-classic-case-of-sisyphean-marketing-strategy/</link>
		<comments>http://www.alchemyunited.com/2011/07/15/a-classic-case-of-sisyphean-marketing-strategy/#comments</comments>
		<pubDate>Fri, 15 Jul 2011 18:08:20 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Business Fundamentals]]></category>
		<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[SEO, SEM & Emailing]]></category>
		<category><![CDATA[The Guest Experience]]></category>
		<category><![CDATA[Best Practices]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=1998</guid>
		<description><![CDATA[As the story goes, I had lunch with a colleague earlier in the week. JK—not his/her real name—is a fairly hardcore SEO aficionado. JK's motto is:  Tune it. Tweak it. Tighten it. Repeat. JK is also fond of: Mo' traffic. Mo' traffic. Mo' traffic.]]></description>
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		<title>Client-friendly SEO guidelines &#8211; Part 2</title>
		<link>http://www.alchemyunited.com/2011/07/06/client-friendly-seo-guidelines-part-2/</link>
		<comments>http://www.alchemyunited.com/2011/07/06/client-friendly-seo-guidelines-part-2/#comments</comments>
		<pubDate>Wed, 06 Jul 2011 11:57:21 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[SEO, SEM & Emailing]]></category>
		<category><![CDATA[Tips, Tricks, Resources & How Tos]]></category>
		<category><![CDATA[Content curation]]></category>
		<category><![CDATA[Copy writing]]></category>
		<category><![CDATA[Web design]]></category>
		<category><![CDATA[Web development]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=1985</guid>
		<description><![CDATA[Welcome back to the middle portion of the Client-friendly SEO Guidelines show. The one caveat I'd like to repeat from Part 1 is that the intention of this series is to build understanding and confidence—not paralyze a novice with perfectionist expert level details.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Client-friendly SEO guidelines &#8211; Part 1</title>
		<link>http://www.alchemyunited.com/2011/06/29/client-friendly-seo-guidelines-part-1/</link>
		<comments>http://www.alchemyunited.com/2011/06/29/client-friendly-seo-guidelines-part-1/#comments</comments>
		<pubDate>Wed, 29 Jun 2011 17:49:38 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[SEO, SEM & Emailing]]></category>
		<category><![CDATA[Tips, Tricks, Resources & How Tos]]></category>
		<category><![CDATA[Content curation]]></category>
		<category><![CDATA[Copy writing]]></category>
		<category><![CDATA[Web design]]></category>
		<category><![CDATA[Web development]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=1975</guid>
		<description><![CDATA[A few weeks back I was commissioned to create a brief but through set of user-friendly SEO guidelines. The objective was not to explore every nook and cranny to the Nth degree. (In other words, there are some known imperfections in this list.)

Instead the goal was  a bit less ambitious. This set of guidelines would keep the ideas bite-sized and layman/laywoman friendly. In doing so the hope was that the majority of desired actions would be more likely to take place. "Build understanding and confidence—not paralyze with perfectionist expert level details," was the directive. ]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>To Blog or Not To Blog</title>
		<link>http://www.alchemyunited.com/2010/12/20/to-blog-or-not-to-blog/</link>
		<comments>http://www.alchemyunited.com/2010/12/20/to-blog-or-not-to-blog/#comments</comments>
		<pubDate>Mon, 20 Dec 2010 15:00:08 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Information Consumption]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Portfolio & Clients]]></category>
		<category><![CDATA[Sales & CRM]]></category>
		<category><![CDATA[SEO, SEM & Emailing]]></category>
		<category><![CDATA[Social Networks & Online Communities]]></category>
		<category><![CDATA[ABSNJ]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=1839</guid>
		<description><![CDATA[To Blog or Not To Blog - Part 5. The final chapter of the guest blogging series for Trenton NJ based Association Business Solutions. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The darkside of PPC</title>
		<link>http://www.alchemyunited.com/2010/07/08/the-darkside-of-ppc-pay-per-click/</link>
		<comments>http://www.alchemyunited.com/2010/07/08/the-darkside-of-ppc-pay-per-click/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 13:20:01 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[SEO, SEM & Emailing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Tips, Tricks, Resources & How Tos]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=1755</guid>
		<description><![CDATA[&#8220;Fight Click Fraud on Pay-Per-Click Ads&#8221; by Kim Boatman (Inc.com, 7 July 2010). As they say, &#8220;It&#8217;s all fun and games until someone gets hurt.&#8221; PPC (pay per click) might not land you in the hospital but it can take more out of your butt than necessary. A couple quick points to add: 1) While [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Ya can&#8217;t find what isn&#8217;t there</title>
		<link>http://www.alchemyunited.com/2010/07/01/ya-cant-find-what-isnt-there/</link>
		<comments>http://www.alchemyunited.com/2010/07/01/ya-cant-find-what-isnt-there/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 12:49:17 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Information Consumption]]></category>
		<category><![CDATA[SEO, SEM & Emailing]]></category>
		<category><![CDATA[Tips, Tricks, Resources & How Tos]]></category>
		<category><![CDATA[AU Approved]]></category>
		<category><![CDATA[Entrepreneur Mag]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=1740</guid>
		<description><![CDATA[&#8220;Here&#8217;s Looking at You &#8211; Make your site a better search engine target by optimizing your company&#8217;s images.&#8221; by Mikal E. Belicove (Entrepreneur Magazine, June 2010). At a high level SEO isn&#8217;t rocket science&#8230; &#8220;But wait! What is SEO?&#8221; you ask. Opps, sorry. SEO is short for search engine optimization. SEO is the art and [...]]]></description>
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