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	<title>Alchemy United &#124; Your vision . Our passion . Success realized &#187; Sales &amp; CRM</title>
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		<title>From bar napkin to zillionaire in 10 &#8220;easy&#8221; steps</title>
		<link>http://www.alchemyunited.com/2012/01/25/from-bar-napkin-to-zillionaire-in-10-easy-steps/</link>
		<comments>http://www.alchemyunited.com/2012/01/25/from-bar-napkin-to-zillionaire-in-10-easy-steps/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 15:35:09 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Business Fundamentals]]></category>
		<category><![CDATA[Leadership & Management]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
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		<guid isPermaLink="false">http://www.alchemyunited.com/?p=2173</guid>
		<description><![CDATA[Funny how these things happen sometimes. A friend of a colleague/friend read my "How YouTube and Facebook are Killing Innovation and Success" from a couple weeks back. She/he appreciated the insight and suggested we get together to discuss a collection of ideas she/he and a couple "partners" had been kicking around. ]]></description>
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		<title>Social Media ROI: Alchemy United vs Google URL Builder – Part 2</title>
		<link>http://www.alchemyunited.com/2012/01/18/social-media-roi-alchemy-united-vs-google-url-builder-part-2/</link>
		<comments>http://www.alchemyunited.com/2012/01/18/social-media-roi-alchemy-united-vs-google-url-builder-part-2/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 23:36:11 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Sales & CRM]]></category>
		<category><![CDATA[SEO, SEM & Emailing]]></category>
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		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Google URL Builder]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=2161</guid>
		<description><![CDATA[In Part 1 of this series, I introduced the idea of link tagging, why it matters to your website analytics, and how both tools are essential in the context of social media and measuring online marketing effectiveness. In this article we're going to drill a bit deeper, as well as spread our wings a bit. ]]></description>
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		<title>Social Media ROI: Alchemy United vs Google URL Builder – Part 1</title>
		<link>http://www.alchemyunited.com/2012/01/13/social-media-roi-alchemy-united-vs-google-url-builder-part-1/</link>
		<comments>http://www.alchemyunited.com/2012/01/13/social-media-roi-alchemy-united-vs-google-url-builder-part-1/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 17:42:01 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Sales & CRM]]></category>
		<category><![CDATA[SEO, SEM & Emailing]]></category>
		<category><![CDATA[Social Networks & Online Communities]]></category>
		<category><![CDATA[Tips, Tricks, Resources & How Tos]]></category>
		<category><![CDATA[Google URL Builder]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=2150</guid>
		<description><![CDATA[If Sisyphis has a modern day cousin it's the 21st century marketing aficionado. Yet regardless of who, when or where there is one question that seems to remain constant: How do I measure the effectiveness of my social media marketing well as other online marketing efforts? The answer is simple: Tag your links using Google's URL Builder.]]></description>
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		<slash:comments>2</slash:comments>
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		<title>The Taming of the Screw</title>
		<link>http://www.alchemyunited.com/2011/11/22/the-taming-of-the-screw/</link>
		<comments>http://www.alchemyunited.com/2011/11/22/the-taming-of-the-screw/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 18:12:18 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Business Fundamentals]]></category>
		<category><![CDATA[Forward Thinking]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Leadership & Management]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Reading Between the Lines]]></category>
		<category><![CDATA[Sales & CRM]]></category>
		<category><![CDATA[Darwinism]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=2119</guid>
		<description><![CDATA[Earlier today I had coffee with a respected colleague. Naturally, the conversation turned to the economy (old vs. new), the internet (web 2.0 vs. web 3.0), and how such dynamic parameters impact companies in pursuit of growth.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>There are no silos in The Guest Experience</title>
		<link>http://www.alchemyunited.com/2011/09/08/there-are-no-silos-in-the-guest-experience/</link>
		<comments>http://www.alchemyunited.com/2011/09/08/there-are-no-silos-in-the-guest-experience/#comments</comments>
		<pubDate>Thu, 08 Sep 2011 12:32:24 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Business Fundamentals]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Sales & CRM]]></category>
		<category><![CDATA[The Guest Experience]]></category>
		<category><![CDATA[AU Approved]]></category>
		<category><![CDATA[CRM Mag]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=2061</guid>
		<description><![CDATA[That said, it's not rocket science&#8212;just stop for a moment and think how you think. Do you differentiate one brand experience from the next? Not usually, right? Bad service is bad service and great service is great service.]]></description>
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		<title>Marketing, Motivation &amp; Being Human</title>
		<link>http://www.alchemyunited.com/2011/02/03/marketing-motivation-and-being-human/</link>
		<comments>http://www.alchemyunited.com/2011/02/03/marketing-motivation-and-being-human/#comments</comments>
		<pubDate>Thu, 03 Feb 2011 14:31:21 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Reading Between the Lines]]></category>
		<category><![CDATA[Sales & CRM]]></category>
		<category><![CDATA[The Guest Experience]]></category>
		<category><![CDATA[MarketingProfs]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=1870</guid>
		<description><![CDATA[Whether The Guest is always buying from you isn't as important as they are always telling others to buy from you. They can leave—and  they will—the key is to connect in such a way that keeps them coming back.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>To Blog or Not To Blog</title>
		<link>http://www.alchemyunited.com/2010/12/20/to-blog-or-not-to-blog/</link>
		<comments>http://www.alchemyunited.com/2010/12/20/to-blog-or-not-to-blog/#comments</comments>
		<pubDate>Mon, 20 Dec 2010 15:00:08 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Information Consumption]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Portfolio & Clients]]></category>
		<category><![CDATA[Sales & CRM]]></category>
		<category><![CDATA[SEO, SEM & Emailing]]></category>
		<category><![CDATA[Social Networks & Online Communities]]></category>
		<category><![CDATA[ABSNJ]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=1839</guid>
		<description><![CDATA[To Blog or Not To Blog - Part 5. The final chapter of the guest blogging series for Trenton NJ based Association Business Solutions. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Guest Defines The Experience (Not The Brand)</title>
		<link>http://www.alchemyunited.com/2010/12/07/the-guest-defines-the-experience-not-the-brand/</link>
		<comments>http://www.alchemyunited.com/2010/12/07/the-guest-defines-the-experience-not-the-brand/#comments</comments>
		<pubDate>Tue, 07 Dec 2010 13:48:08 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Sales & CRM]]></category>
		<category><![CDATA[Social Networks & Online Communities]]></category>
		<category><![CDATA[The Guest Experience]]></category>
		<category><![CDATA[Club Industry]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=1831</guid>
		<description><![CDATA[As inspired by "Your Club Experience Is Your Marketing" by Denise Lee Yohn (ClubIndustry.com, 4 November 2010).]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>80% is the new 100%</title>
		<link>http://www.alchemyunited.com/2010/09/02/80-is-the-new-100/</link>
		<comments>http://www.alchemyunited.com/2010/09/02/80-is-the-new-100/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 16:38:04 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Business Fundamentals]]></category>
		<category><![CDATA[Leadership & Management]]></category>
		<category><![CDATA[Project Management]]></category>
		<category><![CDATA[Reading Between the Lines]]></category>
		<category><![CDATA[Sales & CRM]]></category>
		<category><![CDATA[The Guest Experience]]></category>
		<category><![CDATA[Six Revisions]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=1792</guid>
		<description><![CDATA[&#8220;Use the 80-20 Rule to Increase Your Website’s Effectiveness&#8221; by Oleg Mokhov (SixRevisions.com, 2 September 2010). While we apply the rule somewhat differently, Oleg and I are certainly in agreement. It&#8217;s the ultimate rule to follow because it can be applied to everything, not just web sites. Three other good rules that all play well [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Yes, but maybe your brand just kinda sucks</title>
		<link>http://www.alchemyunited.com/2010/08/13/yes-but-maybe-your-brand-just-kinda-sucks/</link>
		<comments>http://www.alchemyunited.com/2010/08/13/yes-but-maybe-your-brand-just-kinda-sucks/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 17:33:08 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Sales & CRM]]></category>
		<category><![CDATA[Social Networks & Online Communities]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[The Guest Experience]]></category>
		<category><![CDATA[ComputerWorld Mag]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=1776</guid>
		<description><![CDATA[&#8220;Are You Listening?&#8221; by Mary Brandel (ComputerWorld, 12 July 2010). Yes, all good points. But let&#8217;s just cut to the chase&#8230; Maybe your brand just kinda sucks. For example, take the Domino&#8217;s Pizza YouTube incident. A few months ago I responded to an article by an (old school) PR type. Evidently, she was appalled that [...]]]></description>
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