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	<title>Alchemy United &#124; Your vision . Our passion . Success realized &#187; Marketing &amp; Advertising</title>
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		<title>Social Media ROI: Alchemy United vs Google URL Builder – Part 3</title>
		<link>http://www.alchemyunited.com/2012/02/09/social-media-roi-alchemy-united-vs-google-url-builder-part-3/</link>
		<comments>http://www.alchemyunited.com/2012/02/09/social-media-roi-alchemy-united-vs-google-url-builder-part-3/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 21:17:09 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[SEO, SEM & Emailing]]></category>
		<category><![CDATA[Social Networks & Online Communities]]></category>
		<category><![CDATA[Tips, Tricks, Resources & How Tos]]></category>
		<category><![CDATA[bit.ly]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Google URL Builder]]></category>
		<category><![CDATA[YOURLS.org]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=2178</guid>
		<description><![CDATA[Before I continue I want to emphasis that this level of  thoroughness with the links you share does admittedly entail time, effort and dedication. At this point I presume you've also noticed in your social media marketing travels (since Part 1) that the majority of links shared by brands are in fact not tagged. Conclusion: If you're looking for a competitive advantage as well as a deeper understanding of your online marketing efforts then there's plenty of opportunity here.]]></description>
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		<title>From bar napkin to zillionaire in 10 &#8220;easy&#8221; steps</title>
		<link>http://www.alchemyunited.com/2012/01/25/from-bar-napkin-to-zillionaire-in-10-easy-steps/</link>
		<comments>http://www.alchemyunited.com/2012/01/25/from-bar-napkin-to-zillionaire-in-10-easy-steps/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 15:35:09 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Business Fundamentals]]></category>
		<category><![CDATA[Leadership & Management]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Portfolio & Clients]]></category>
		<category><![CDATA[Project Management]]></category>
		<category><![CDATA[Sales & CRM]]></category>
		<category><![CDATA[SEO, SEM & Emailing]]></category>
		<category><![CDATA[Social Networks & Online Communities]]></category>
		<category><![CDATA[Tips, Tricks, Resources & How Tos]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=2173</guid>
		<description><![CDATA[Funny how these things happen sometimes. A friend of a colleague/friend read my "How YouTube and Facebook are Killing Innovation and Success" from a couple weeks back. She/he appreciated the insight and suggested we get together to discuss a collection of ideas she/he and a couple "partners" had been kicking around. ]]></description>
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		<title>Social Media ROI: Alchemy United vs Google URL Builder – Part 2</title>
		<link>http://www.alchemyunited.com/2012/01/18/social-media-roi-alchemy-united-vs-google-url-builder-part-2/</link>
		<comments>http://www.alchemyunited.com/2012/01/18/social-media-roi-alchemy-united-vs-google-url-builder-part-2/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 23:36:11 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Sales & CRM]]></category>
		<category><![CDATA[SEO, SEM & Emailing]]></category>
		<category><![CDATA[Social Networks & Online Communities]]></category>
		<category><![CDATA[Tips, Tricks, Resources & How Tos]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Google URL Builder]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=2161</guid>
		<description><![CDATA[In Part 1 of this series, I introduced the idea of link tagging, why it matters to your website analytics, and how both tools are essential in the context of social media and measuring online marketing effectiveness. In this article we're going to drill a bit deeper, as well as spread our wings a bit. ]]></description>
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		<title>Social Media ROI: Alchemy United vs Google URL Builder – Part 1</title>
		<link>http://www.alchemyunited.com/2012/01/13/social-media-roi-alchemy-united-vs-google-url-builder-part-1/</link>
		<comments>http://www.alchemyunited.com/2012/01/13/social-media-roi-alchemy-united-vs-google-url-builder-part-1/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 17:42:01 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Sales & CRM]]></category>
		<category><![CDATA[SEO, SEM & Emailing]]></category>
		<category><![CDATA[Social Networks & Online Communities]]></category>
		<category><![CDATA[Tips, Tricks, Resources & How Tos]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Google URL Builder]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=2150</guid>
		<description><![CDATA[If Sisyphis has a modern day cousin it's the 21st century marketing aficionado. Yet regardless of who, when or where there is one question that seems to remain constant: How do I measure the effectiveness of my social media marketing well as other online marketing efforts? The answer is simple: Tag your links using Google's URL Builder.]]></description>
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		<slash:comments>2</slash:comments>
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		<title>The Taming of the Screw</title>
		<link>http://www.alchemyunited.com/2011/11/22/the-taming-of-the-screw/</link>
		<comments>http://www.alchemyunited.com/2011/11/22/the-taming-of-the-screw/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 18:12:18 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Business Fundamentals]]></category>
		<category><![CDATA[Forward Thinking]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Leadership & Management]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Reading Between the Lines]]></category>
		<category><![CDATA[Sales & CRM]]></category>
		<category><![CDATA[Darwinism]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=2119</guid>
		<description><![CDATA[Earlier today I had coffee with a respected colleague. Naturally, the conversation turned to the economy (old vs. new), the internet (web 2.0 vs. web 3.0), and how such dynamic parameters impact companies in pursuit of growth.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Best Buy and its Marketing Intelligence Agency</title>
		<link>http://www.alchemyunited.com/2011/11/16/best-buy-and-its-marketing-intelligence-agency/</link>
		<comments>http://www.alchemyunited.com/2011/11/16/best-buy-and-its-marketing-intelligence-agency/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 16:46:51 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Forward Thinking]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Reading Between the Lines]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[The Guest Experience]]></category>
		<category><![CDATA[Best Buy]]></category>
		<category><![CDATA[TWICE]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=2110</guid>
		<description><![CDATA[Raise your hand if you think of Best Buy as a down &#038; dirty in the details marketing/marketing intelligence company? What? No hands raised? That's okay, I was in your camp too prior to this as well.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Launched: VT802.us</title>
		<link>http://www.alchemyunited.com/2011/10/19/launched-vt802-us/</link>
		<comments>http://www.alchemyunited.com/2011/10/19/launched-vt802-us/#comments</comments>
		<pubDate>Wed, 19 Oct 2011 19:49:19 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Off The Clock]]></category>
		<category><![CDATA[Portfolio & Clients]]></category>
		<category><![CDATA[Social Networks & Online Communities]]></category>
		<category><![CDATA[VT802.us]]></category>
		<category><![CDATA[Web design]]></category>
		<category><![CDATA[Web development]]></category>
		<category><![CDATA[YOURLS.org]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=2069</guid>
		<description><![CDATA[Every now and then an idea/project comes along that's too good to pass up. Maybe the appeal is its off-beat nature. Maybe it's the challenge. Maybe it's the potential for fun. Maybe it's the chance to shine. Maybe it's the bragging rights. Our homegrown VT802.us is all of the above and then some.]]></description>
		<wfw:commentRss>http://www.alchemyunited.com/2011/10/19/launched-vt802-us/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>There are no silos in The Guest Experience</title>
		<link>http://www.alchemyunited.com/2011/09/08/there-are-no-silos-in-the-guest-experience/</link>
		<comments>http://www.alchemyunited.com/2011/09/08/there-are-no-silos-in-the-guest-experience/#comments</comments>
		<pubDate>Thu, 08 Sep 2011 12:32:24 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Business Fundamentals]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Sales & CRM]]></category>
		<category><![CDATA[The Guest Experience]]></category>
		<category><![CDATA[AU Approved]]></category>
		<category><![CDATA[CRM Mag]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=2061</guid>
		<description><![CDATA[That said, it's not rocket science&#8212;just stop for a moment and think how you think. Do you differentiate one brand experience from the next? Not usually, right? Bad service is bad service and great service is great service.]]></description>
		<wfw:commentRss>http://www.alchemyunited.com/2011/09/08/there-are-no-silos-in-the-guest-experience/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>No pain. No gain. No memory.</title>
		<link>http://www.alchemyunited.com/2011/08/24/no-pain-no-gain-no-memory/</link>
		<comments>http://www.alchemyunited.com/2011/08/24/no-pain-no-gain-no-memory/#comments</comments>
		<pubDate>Wed, 24 Aug 2011 21:13:00 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Information Consumption]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Reading Between the Lines]]></category>
		<category><![CDATA[The Guest Experience]]></category>
		<category><![CDATA[NY Times]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=2050</guid>
		<description><![CDATA["Come On, I Thought I Knew That!" by Benedict Carey (NY Times, 16 April 2011). I've been intrigued by plenty of things in my day but this article put me in a semi-permanent ponder. All the way back from the end of April as a matter of fact.  What if...just keeps repeating.]]></description>
		<wfw:commentRss>http://www.alchemyunited.com/2011/08/24/no-pain-no-gain-no-memory/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Classic Case of Sisyphean Marketing Strategy</title>
		<link>http://www.alchemyunited.com/2011/07/15/a-classic-case-of-sisyphean-marketing-strategy/</link>
		<comments>http://www.alchemyunited.com/2011/07/15/a-classic-case-of-sisyphean-marketing-strategy/#comments</comments>
		<pubDate>Fri, 15 Jul 2011 18:08:20 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Business Fundamentals]]></category>
		<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[SEO, SEM & Emailing]]></category>
		<category><![CDATA[The Guest Experience]]></category>
		<category><![CDATA[Best Practices]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=1998</guid>
		<description><![CDATA[As the story goes, I had lunch with a colleague earlier in the week. JK—not his/her real name—is a fairly hardcore SEO aficionado. JK's motto is:  Tune it. Tweak it. Tighten it. Repeat. JK is also fond of: Mo' traffic. Mo' traffic. Mo' traffic.]]></description>
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		<slash:comments>0</slash:comments>
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