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	<title>Alchemy United &#124; Your vision . Our passion . Success realized &#187; Information Consumption</title>
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		<title>No pain. No gain. No memory.</title>
		<link>http://www.alchemyunited.com/2011/08/24/no-pain-no-gain-no-memory/</link>
		<comments>http://www.alchemyunited.com/2011/08/24/no-pain-no-gain-no-memory/#comments</comments>
		<pubDate>Wed, 24 Aug 2011 21:13:00 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Information Consumption]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Reading Between the Lines]]></category>
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		<category><![CDATA[NY Times]]></category>

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		<description><![CDATA["Come On, I Thought I Knew That!" by Benedict Carey (NY Times, 16 April 2011). I've been intrigued by plenty of things in my day but this article put me in a semi-permanent ponder. All the way back from the end of April as a matter of fact.  What if...just keeps repeating.]]></description>
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		<title>Maximizing The ROI From Your FB Fan Page</title>
		<link>http://www.alchemyunited.com/2011/03/14/maximizing-the-roi-from-your-facebook-fan-page/</link>
		<comments>http://www.alchemyunited.com/2011/03/14/maximizing-the-roi-from-your-facebook-fan-page/#comments</comments>
		<pubDate>Mon, 14 Mar 2011 16:33:39 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Business Fundamentals]]></category>
		<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Information Consumption]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Social Networks & Online Communities]]></category>
		<category><![CDATA[Tips, Tricks, Resources & How Tos]]></category>
		<category><![CDATA[Facebook Fan Pages]]></category>
		<category><![CDATA[ReadWriteWeb.com]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=1905</guid>
		<description><![CDATA[The good news is, most of these recommendations can be done with minimal additional investments in time. ]]></description>
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		<title>Happy Birthday Robin&#8217;s Nest Rhythm &amp; Blues</title>
		<link>http://www.alchemyunited.com/2011/03/12/happy-birthday-robins-nest-rhythm-blues/</link>
		<comments>http://www.alchemyunited.com/2011/03/12/happy-birthday-robins-nest-rhythm-blues/#comments</comments>
		<pubDate>Sat, 12 Mar 2011 22:16:01 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Information Consumption]]></category>
		<category><![CDATA[Portfolio & Clients]]></category>
		<category><![CDATA[Social Networks & Online Communities]]></category>
		<category><![CDATA[Robin's Next Rhythm & Blues]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=1895</guid>
		<description><![CDATA[Congratulations! Alchemy United client Robin's Nest Rhythm And Blues recently celebrated their one year anniversary*.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Dispelling Myths About Facebook Fan Pages</title>
		<link>http://www.alchemyunited.com/2011/01/26/dispelling-myths-about-facebook-fan-pages/</link>
		<comments>http://www.alchemyunited.com/2011/01/26/dispelling-myths-about-facebook-fan-pages/#comments</comments>
		<pubDate>Wed, 26 Jan 2011 16:58:07 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Information Consumption]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Reading Between the Lines]]></category>
		<category><![CDATA[Social Networks & Online Communities]]></category>
		<category><![CDATA[The Guest Experience]]></category>
		<category><![CDATA[Tips, Tricks, Resources & How Tos]]></category>
		<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=1860</guid>
		<description><![CDATA["Facebook Fan Pages: 7 Dos and 7 Don’ts for effective Community Development" by Dimitris Zotos (WebSEOAnalytics.com, 24 January 2011). A couple days ago this article popped up in an RSS feed. I read it, left a somewhat skeptical comment, and moved on.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>To Blog or Not To Blog</title>
		<link>http://www.alchemyunited.com/2010/12/20/to-blog-or-not-to-blog/</link>
		<comments>http://www.alchemyunited.com/2010/12/20/to-blog-or-not-to-blog/#comments</comments>
		<pubDate>Mon, 20 Dec 2010 15:00:08 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Information Consumption]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Portfolio & Clients]]></category>
		<category><![CDATA[Sales & CRM]]></category>
		<category><![CDATA[SEO, SEM & Emailing]]></category>
		<category><![CDATA[Social Networks & Online Communities]]></category>
		<category><![CDATA[ABSNJ]]></category>

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		<description><![CDATA[To Blog or Not To Blog - Part 5. The final chapter of the guest blogging series for Trenton NJ based Association Business Solutions. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>New Technologies Can&#8217;t Save Old Business Models</title>
		<link>http://www.alchemyunited.com/2010/10/19/new-technologies-cant-save-old-business-models/</link>
		<comments>http://www.alchemyunited.com/2010/10/19/new-technologies-cant-save-old-business-models/#comments</comments>
		<pubDate>Tue, 19 Oct 2010 21:23:26 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Information Consumption]]></category>
		<category><![CDATA[Reading Between the Lines]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Mashable.com]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=1815</guid>
		<description><![CDATA[&#8220;Is the iPad Really the Savior of the Newspaper Industry?&#8221; by &#8220;Amy-Mae Elliott (Mashable.com, 19 October 2010).  The short answer is, no. The iPad will be of benefit to a handful but it is not the savior of the (print) newspaper industry. The main reason is, the old publishing model was based on geography, barriers [...]]]></description>
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		<title>A Tweet Is Not A Like</title>
		<link>http://www.alchemyunited.com/2010/09/21/a-tweet-is-not-a-like/</link>
		<comments>http://www.alchemyunited.com/2010/09/21/a-tweet-is-not-a-like/#comments</comments>
		<pubDate>Tue, 21 Sep 2010 20:52:00 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Business Fundamentals]]></category>
		<category><![CDATA[Clearing The Editors' Hurdle]]></category>
		<category><![CDATA[Information Consumption]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Reading Between the Lines]]></category>
		<category><![CDATA[Social Networks & Online Communities]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=1797</guid>
		<description><![CDATA[&#8220;5 Winning Social Media Campaigns to Learn From&#8221; by Zachary Sniderman (Mashable.com, 14 September 2010). Full disclosure, this isn&#8217;t Clearing The Editors&#8217; Hurdle as much as it&#8217;s Shameless Self-Promotion. But we don&#8217;t have a category for SSP. Maybe we should? The point to be made here is not in the article itself. It&#8217;s more or [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>A Classic Case of Shopping Cart Abandonment</title>
		<link>http://www.alchemyunited.com/2010/08/30/a-classic-case-of-shopping-cart-abandonment/</link>
		<comments>http://www.alchemyunited.com/2010/08/30/a-classic-case-of-shopping-cart-abandonment/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 02:41:37 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Information Consumption]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[The Guest Experience]]></category>
		<category><![CDATA[Barnes & Noble]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=1788</guid>
		<description><![CDATA[While typically this blog is not for venting, this experience is worth sharing. Besides, it&#8217;s not so much venting as trying to prevent such things from happening in the future. Preventative e-comm medicine if you will. As the story goes, I received an email from Barnes &#38; Noble this past Thursday. It had a mystery [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Be BI smart and respond (but that includes proactive listening too)</title>
		<link>http://www.alchemyunited.com/2010/07/19/be-bi-smart-and-respond-but-that-includes-proactive-listening-too/</link>
		<comments>http://www.alchemyunited.com/2010/07/19/be-bi-smart-and-respond-but-that-includes-proactive-listening-too/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 13:57:34 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Information Consumption]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Reading Between the Lines]]></category>
		<category><![CDATA[Sales & CRM]]></category>
		<category><![CDATA[Social Networks & Online Communities]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[The Guest Experience]]></category>
		<category><![CDATA[CIO Mag]]></category>
		<category><![CDATA[CRM Mag]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Information Week]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=1758</guid>
		<description><![CDATA[The journey of this post starts here: &#8220;Business Intelligence Meets BPM: Using Data to Change Business Processes on the Fly&#8221; by Kim S. Nash (CIO.com, 17 June 2010). On one hand this is fascinating stuff — collecting data, analyzing it and distilling information that objectively drives business action. The business side of my brain goes, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Ya can&#8217;t find what isn&#8217;t there</title>
		<link>http://www.alchemyunited.com/2010/07/01/ya-cant-find-what-isnt-there/</link>
		<comments>http://www.alchemyunited.com/2010/07/01/ya-cant-find-what-isnt-there/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 12:49:17 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Information Consumption]]></category>
		<category><![CDATA[SEO, SEM & Emailing]]></category>
		<category><![CDATA[Tips, Tricks, Resources & How Tos]]></category>
		<category><![CDATA[AU Approved]]></category>
		<category><![CDATA[Entrepreneur Mag]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=1740</guid>
		<description><![CDATA[&#8220;Here&#8217;s Looking at You &#8211; Make your site a better search engine target by optimizing your company&#8217;s images.&#8221; by Mikal E. Belicove (Entrepreneur Magazine, June 2010). At a high level SEO isn&#8217;t rocket science&#8230; &#8220;But wait! What is SEO?&#8221; you ask. Opps, sorry. SEO is short for search engine optimization. SEO is the art and [...]]]></description>
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