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	<title>Alchemy United &#124; Your vision . Our passion . Success realized &#187; E-commerce &amp; Internet</title>
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		<title>Social Media ROI: Alchemy United vs Google URL Builder – Part 2</title>
		<link>http://www.alchemyunited.com/2012/01/18/social-media-roi-alchemy-united-vs-google-url-builder-part-2/</link>
		<comments>http://www.alchemyunited.com/2012/01/18/social-media-roi-alchemy-united-vs-google-url-builder-part-2/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 23:36:11 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Sales & CRM]]></category>
		<category><![CDATA[SEO, SEM & Emailing]]></category>
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		<category><![CDATA[Google URL Builder]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=2161</guid>
		<description><![CDATA[In Part 1 of this series, I introduced the idea of link tagging, why it matters to your website analytics, and how both tools are essential in the context of social media and measuring online marketing effectiveness. In this article we're going to drill a bit deeper, as well as spread our wings a bit. ]]></description>
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		<title>Social Media ROI: Alchemy United vs Google URL Builder – Part 1</title>
		<link>http://www.alchemyunited.com/2012/01/13/social-media-roi-alchemy-united-vs-google-url-builder-part-1/</link>
		<comments>http://www.alchemyunited.com/2012/01/13/social-media-roi-alchemy-united-vs-google-url-builder-part-1/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 17:42:01 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Sales & CRM]]></category>
		<category><![CDATA[SEO, SEM & Emailing]]></category>
		<category><![CDATA[Social Networks & Online Communities]]></category>
		<category><![CDATA[Tips, Tricks, Resources & How Tos]]></category>
		<category><![CDATA[Google URL Builder]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=2150</guid>
		<description><![CDATA[If Sisyphis has a modern day cousin it's the 21st century marketing aficionado. Yet regardless of who, when or where there is one question that seems to remain constant: How do I measure the effectiveness of my social media marketing well as other online marketing efforts? The answer is simple: Tag your links using Google's URL Builder.]]></description>
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		<slash:comments>2</slash:comments>
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		<title>How YouTube and Facebook are Killing Innovation and Success</title>
		<link>http://www.alchemyunited.com/2012/01/06/how-youtube-and-facebook-are-killing-innovation-and-success/</link>
		<comments>http://www.alchemyunited.com/2012/01/06/how-youtube-and-facebook-are-killing-innovation-and-success/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 16:18:25 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Business Fundamentals]]></category>
		<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Reading Between the Lines]]></category>
		<category><![CDATA[Social Networks & Online Communities]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Tips, Tricks, Resources & How Tos]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Quora]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=2144</guid>
		<description><![CDATA[We've all heard the stories. The twenty-first century equivalents of Daniel Boone, Paul Bunyon and Paul Revere. Amazing and larger than life. First, there's YouTube. And then there's Facebook, as "documented" in the film "The Social Network."]]></description>
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		<item>
		<title>Launched: VT802.us</title>
		<link>http://www.alchemyunited.com/2011/10/19/launched-vt802-us/</link>
		<comments>http://www.alchemyunited.com/2011/10/19/launched-vt802-us/#comments</comments>
		<pubDate>Wed, 19 Oct 2011 19:49:19 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Off The Clock]]></category>
		<category><![CDATA[Portfolio & Clients]]></category>
		<category><![CDATA[Social Networks & Online Communities]]></category>
		<category><![CDATA[VT802.us]]></category>
		<category><![CDATA[Web design]]></category>
		<category><![CDATA[Web development]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=2069</guid>
		<description><![CDATA[Every now and then an idea/project comes along that's too good to pass up. Maybe the appeal is its off-beat nature. Maybe it's the challenge. Maybe it's the potential for fun. Maybe it's the chance to shine. Maybe it's the bragging rights. Our homegrown VT802.us is all of the above and then some.]]></description>
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		<title>No pain. No gain. No memory.</title>
		<link>http://www.alchemyunited.com/2011/08/24/no-pain-no-gain-no-memory/</link>
		<comments>http://www.alchemyunited.com/2011/08/24/no-pain-no-gain-no-memory/#comments</comments>
		<pubDate>Wed, 24 Aug 2011 21:13:00 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Information Consumption]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Reading Between the Lines]]></category>
		<category><![CDATA[The Guest Experience]]></category>
		<category><![CDATA[NY Times]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=2050</guid>
		<description><![CDATA["Come On, I Thought I Knew That!" by Benedict Carey (NY Times, 16 April 2011). I've been intrigued by plenty of things in my day but this article put me in a semi-permanent ponder. All the way back from the end of April as a matter of fact.  What if...just keeps repeating.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Client-friendly SEO guidelines &#8211; Part 3</title>
		<link>http://www.alchemyunited.com/2011/07/21/client-friendly-seo-guidelines-part-3/</link>
		<comments>http://www.alchemyunited.com/2011/07/21/client-friendly-seo-guidelines-part-3/#comments</comments>
		<pubDate>Thu, 21 Jul 2011 22:26:41 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[SEO, SEM & Emailing]]></category>
		<category><![CDATA[Tips, Tricks, Resources & How Tos]]></category>
		<category><![CDATA[Content curation]]></category>
		<category><![CDATA[Copy writing]]></category>
		<category><![CDATA[Web design]]></category>
		<category><![CDATA[Web development]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=1938</guid>
		<description><![CDATA[And without further delay here is the conclusion to this three part beginners' guide to search engine optimization basics.]]></description>
		<wfw:commentRss>http://www.alchemyunited.com/2011/07/21/client-friendly-seo-guidelines-part-3/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Classic Case of Sisyphean Marketing Strategy</title>
		<link>http://www.alchemyunited.com/2011/07/15/a-classic-case-of-sisyphean-marketing-strategy/</link>
		<comments>http://www.alchemyunited.com/2011/07/15/a-classic-case-of-sisyphean-marketing-strategy/#comments</comments>
		<pubDate>Fri, 15 Jul 2011 18:08:20 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Business Fundamentals]]></category>
		<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[SEO, SEM & Emailing]]></category>
		<category><![CDATA[The Guest Experience]]></category>
		<category><![CDATA[Best Practices]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=1998</guid>
		<description><![CDATA[As the story goes, I had lunch with a colleague earlier in the week. JK—not his/her real name—is a fairly hardcore SEO aficionado. JK's motto is:  Tune it. Tweak it. Tighten it. Repeat. JK is also fond of: Mo' traffic. Mo' traffic. Mo' traffic.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Client-friendly SEO guidelines &#8211; Part 2</title>
		<link>http://www.alchemyunited.com/2011/07/06/client-friendly-seo-guidelines-part-2/</link>
		<comments>http://www.alchemyunited.com/2011/07/06/client-friendly-seo-guidelines-part-2/#comments</comments>
		<pubDate>Wed, 06 Jul 2011 11:57:21 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[SEO, SEM & Emailing]]></category>
		<category><![CDATA[Tips, Tricks, Resources & How Tos]]></category>
		<category><![CDATA[Content curation]]></category>
		<category><![CDATA[Copy writing]]></category>
		<category><![CDATA[Web design]]></category>
		<category><![CDATA[Web development]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=1985</guid>
		<description><![CDATA[Welcome back to the middle portion of the Client-friendly SEO Guidelines show. The one caveat I'd like to repeat from Part 1 is that the intention of this series is to build understanding and confidence—not paralyze a novice with perfectionist expert level details.]]></description>
		<wfw:commentRss>http://www.alchemyunited.com/2011/07/06/client-friendly-seo-guidelines-part-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Client-friendly SEO guidelines &#8211; Part 1</title>
		<link>http://www.alchemyunited.com/2011/06/29/client-friendly-seo-guidelines-part-1/</link>
		<comments>http://www.alchemyunited.com/2011/06/29/client-friendly-seo-guidelines-part-1/#comments</comments>
		<pubDate>Wed, 29 Jun 2011 17:49:38 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[SEO, SEM & Emailing]]></category>
		<category><![CDATA[Tips, Tricks, Resources & How Tos]]></category>
		<category><![CDATA[Content curation]]></category>
		<category><![CDATA[Copy writing]]></category>
		<category><![CDATA[Web design]]></category>
		<category><![CDATA[Web development]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=1975</guid>
		<description><![CDATA[A few weeks back I was commissioned to create a brief but through set of user-friendly SEO guidelines. The objective was not to explore every nook and cranny to the Nth degree. (In other words, there are some known imperfections in this list.)

Instead the goal was  a bit less ambitious. This set of guidelines would keep the ideas bite-sized and layman/laywoman friendly. In doing so the hope was that the majority of desired actions would be more likely to take place. "Build understanding and confidence—not paralyze with perfectionist expert level details," was the directive. ]]></description>
		<wfw:commentRss>http://www.alchemyunited.com/2011/06/29/client-friendly-seo-guidelines-part-1/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Maximizing The ROI From Your FB Fan Page</title>
		<link>http://www.alchemyunited.com/2011/03/14/maximizing-the-roi-from-your-facebook-fan-page/</link>
		<comments>http://www.alchemyunited.com/2011/03/14/maximizing-the-roi-from-your-facebook-fan-page/#comments</comments>
		<pubDate>Mon, 14 Mar 2011 16:33:39 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Business Fundamentals]]></category>
		<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Information Consumption]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Social Networks & Online Communities]]></category>
		<category><![CDATA[Tips, Tricks, Resources & How Tos]]></category>
		<category><![CDATA[Facebook Fan Pages]]></category>
		<category><![CDATA[ReadWriteWeb.com]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=1905</guid>
		<description><![CDATA[The good news is, most of these recommendations can be done with minimal additional investments in time. ]]></description>
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