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	<title>Alchemy United &#124; Your vision . Our passion . Success realized &#187; Business Fundamentals</title>
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		<title>From bar napkin to zillionaire in 10 &#8220;easy&#8221; steps</title>
		<link>http://www.alchemyunited.com/2012/01/25/from-bar-napkin-to-zillionaire-in-10-easy-steps/</link>
		<comments>http://www.alchemyunited.com/2012/01/25/from-bar-napkin-to-zillionaire-in-10-easy-steps/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 15:35:09 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Business Fundamentals]]></category>
		<category><![CDATA[Leadership & Management]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Portfolio & Clients]]></category>
		<category><![CDATA[Project Management]]></category>
		<category><![CDATA[Sales & CRM]]></category>
		<category><![CDATA[SEO, SEM & Emailing]]></category>
		<category><![CDATA[Social Networks & Online Communities]]></category>
		<category><![CDATA[Tips, Tricks, Resources & How Tos]]></category>
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		<guid isPermaLink="false">http://www.alchemyunited.com/?p=2173</guid>
		<description><![CDATA[Funny how these things happen sometimes. A friend of a colleague/friend read my "How YouTube and Facebook are Killing Innovation and Success" from a couple weeks back. She/he appreciated the insight and suggested we get together to discuss a collection of ideas she/he and a couple "partners" had been kicking around. ]]></description>
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		<title>How YouTube and Facebook are Killing Innovation and Success</title>
		<link>http://www.alchemyunited.com/2012/01/06/how-youtube-and-facebook-are-killing-innovation-and-success/</link>
		<comments>http://www.alchemyunited.com/2012/01/06/how-youtube-and-facebook-are-killing-innovation-and-success/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 16:18:25 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Business Fundamentals]]></category>
		<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Reading Between the Lines]]></category>
		<category><![CDATA[Social Networks & Online Communities]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Tips, Tricks, Resources & How Tos]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Quora]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=2144</guid>
		<description><![CDATA[We've all heard the stories. The twenty-first century equivalents of Daniel Boone, Paul Bunyon and Paul Revere. Amazing and larger than life. First, there's YouTube. And then there's Facebook, as "documented" in the film "The Social Network."]]></description>
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		<title>A Simple New Year&#8217;s Resolution for a More Successful 2012</title>
		<link>http://www.alchemyunited.com/2011/11/29/a-simple-new-years-resolution-for-a-more-successful-2012/</link>
		<comments>http://www.alchemyunited.com/2011/11/29/a-simple-new-years-resolution-for-a-more-successful-2012/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 20:56:16 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Business Fundamentals]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Leadership & Management]]></category>
		<category><![CDATA[Project Management]]></category>
		<category><![CDATA[HBR]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=2137</guid>
		<description><![CDATA[We've all done it. We aim high and mean well but end up not reaching our own expectations. Sometimes it's frustrating being human. Yet there's got to be a better way. And there is!]]></description>
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		<title>The Taming of the Screw</title>
		<link>http://www.alchemyunited.com/2011/11/22/the-taming-of-the-screw/</link>
		<comments>http://www.alchemyunited.com/2011/11/22/the-taming-of-the-screw/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 18:12:18 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Business Fundamentals]]></category>
		<category><![CDATA[Forward Thinking]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Leadership & Management]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Reading Between the Lines]]></category>
		<category><![CDATA[Sales & CRM]]></category>
		<category><![CDATA[Darwinism]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=2119</guid>
		<description><![CDATA[Earlier today I had coffee with a respected colleague. Naturally, the conversation turned to the economy (old vs. new), the internet (web 2.0 vs. web 3.0), and how such dynamic parameters impact companies in pursuit of growth.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>There are no silos in The Guest Experience</title>
		<link>http://www.alchemyunited.com/2011/09/08/there-are-no-silos-in-the-guest-experience/</link>
		<comments>http://www.alchemyunited.com/2011/09/08/there-are-no-silos-in-the-guest-experience/#comments</comments>
		<pubDate>Thu, 08 Sep 2011 12:32:24 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Business Fundamentals]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Sales & CRM]]></category>
		<category><![CDATA[The Guest Experience]]></category>
		<category><![CDATA[AU Approved]]></category>
		<category><![CDATA[CRM Mag]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=2061</guid>
		<description><![CDATA[That said, it's not rocket science&#8212;just stop for a moment and think how you think. Do you differentiate one brand experience from the next? Not usually, right? Bad service is bad service and great service is great service.]]></description>
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		<title>Are you a big duck or a small talker?</title>
		<link>http://www.alchemyunited.com/2011/08/30/are-you-a-big-duck-or-a-small-talker/</link>
		<comments>http://www.alchemyunited.com/2011/08/30/are-you-a-big-duck-or-a-small-talker/#comments</comments>
		<pubDate>Tue, 30 Aug 2011 12:02:34 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Business Fundamentals]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Leadership & Management]]></category>
		<category><![CDATA[Project Management]]></category>
		<category><![CDATA[Tips, Tricks, Resources & How Tos]]></category>
		<category><![CDATA[NPO]]></category>
		<category><![CDATA[SMB]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=2055</guid>
		<description><![CDATA[Yesterday, I stopped for a quick lunch. While I wasn't intentionally trying to ease drop on the table next to me I heard one person say to the other, "...but we're not a big company..." They all then proceeded to piss and moan about the symptoms of lack of process, lack of structure, wishy-washy management, etc.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Fast. Cheap. Right. Pick Two and a Half</title>
		<link>http://www.alchemyunited.com/2011/07/26/fast-cheap-right-pick-two-and-a-half/</link>
		<comments>http://www.alchemyunited.com/2011/07/26/fast-cheap-right-pick-two-and-a-half/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 22:17:23 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Business Fundamentals]]></category>
		<category><![CDATA[Leadership & Management]]></category>
		<category><![CDATA[Project Management]]></category>
		<category><![CDATA[Tips, Tricks, Resources & How Tos]]></category>
		<category><![CDATA[AU Approved]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=2029</guid>
		<description><![CDATA[Anyone who has gotten within five feet of a project of any size understands the classic adage: Fast. Cheap. Right. Pick two. Let's pretend for a moment that you go with Fast and Cheap. However, not picking Right does not mean you should abandon all sense of best practices.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A Classic Case of Sisyphean Marketing Strategy</title>
		<link>http://www.alchemyunited.com/2011/07/15/a-classic-case-of-sisyphean-marketing-strategy/</link>
		<comments>http://www.alchemyunited.com/2011/07/15/a-classic-case-of-sisyphean-marketing-strategy/#comments</comments>
		<pubDate>Fri, 15 Jul 2011 18:08:20 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Business Fundamentals]]></category>
		<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[SEO, SEM & Emailing]]></category>
		<category><![CDATA[The Guest Experience]]></category>
		<category><![CDATA[Best Practices]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=1998</guid>
		<description><![CDATA[As the story goes, I had lunch with a colleague earlier in the week. JK—not his/her real name—is a fairly hardcore SEO aficionado. JK's motto is:  Tune it. Tweak it. Tighten it. Repeat. JK is also fond of: Mo' traffic. Mo' traffic. Mo' traffic.]]></description>
		<wfw:commentRss>http://www.alchemyunited.com/2011/07/15/a-classic-case-of-sisyphean-marketing-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Friends don&#8217;t let friends blame IT</title>
		<link>http://www.alchemyunited.com/2011/05/19/friends-dont-let-friends-blame-it/</link>
		<comments>http://www.alchemyunited.com/2011/05/19/friends-dont-let-friends-blame-it/#comments</comments>
		<pubDate>Thu, 19 May 2011 17:35:38 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Business Fundamentals]]></category>
		<category><![CDATA[Clearing The Editors' Hurdle]]></category>
		<category><![CDATA[Leadership & Management]]></category>
		<category><![CDATA[Project Management]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[To Who It May Concern]]></category>
		<category><![CDATA[ComputerWorld Mag]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=1955</guid>
		<description><![CDATA[Truth be told I am by nature a geek. Not that I'm necessarily a shiny new object kind of guy. But I do appreciate technology, it's application, and it's potential for positive impact.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Maximizing The ROI From Your FB Fan Page</title>
		<link>http://www.alchemyunited.com/2011/03/14/maximizing-the-roi-from-your-facebook-fan-page/</link>
		<comments>http://www.alchemyunited.com/2011/03/14/maximizing-the-roi-from-your-facebook-fan-page/#comments</comments>
		<pubDate>Mon, 14 Mar 2011 16:33:39 +0000</pubDate>
		<dc:creator>Mark Simchock</dc:creator>
				<category><![CDATA[Business Fundamentals]]></category>
		<category><![CDATA[E-commerce & Internet]]></category>
		<category><![CDATA[Information Consumption]]></category>
		<category><![CDATA[Marketing & Advertising]]></category>
		<category><![CDATA[Social Networks & Online Communities]]></category>
		<category><![CDATA[Tips, Tricks, Resources & How Tos]]></category>
		<category><![CDATA[Facebook Fan Pages]]></category>
		<category><![CDATA[ReadWriteWeb.com]]></category>

		<guid isPermaLink="false">http://www.alchemyunited.com/?p=1905</guid>
		<description><![CDATA[The good news is, most of these recommendations can be done with minimal additional investments in time. ]]></description>
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