What? Yes. When? Not so much so.
“What Data Mining Can and Can’t Do” by Allan E. Alter (CIO Insight Magazine, June 2007) The subject of business intelligence (BI) came up in a meeting a couple days ago. The discussion centered around using broad patterns, as well as past behaviors of individuals to make future predictions. This article isn’t new but given the authority of Mr. Peter Fader (who is the interviewee) it will help you properly wrap your mind around this topic.
In short, there seems to be a fair amount misunderstanding when it comes to BI. Well, at least Prof. Fader thinks so.