And the bubble burst
“The Trouble with Brands” by John Gerzema and Ed Lebar (Strategy + Business Mag, Summer 2009). Two words… Must read!
Please excuse the S+B registration process but their content is often well worth the couple of key strokes. Once you’re in, you’re in.
Though relatively trivial might be my reply….While doing every day grocery shopping, the thought has entered my head how “Stop & Shop” brand items, “BJ” brand items, etc., are likely proliferating in this economy. There was a time when I wouldn’t by anything but “top of the mind” brands. Especially now, the value is not there, and more generic brands are doing the same thing for less money. Good article! I haven’t had enough time to delve into your site here, but must say… looking mighty impressive. Good work! Good luck!