“The Promise of Private-label Media” by Matthew Egol, Leslie H. Moeller and Christopher Vollmer (Strategy + Business, Summer 2009). As found in the latest print issue – not yet available online. Here’s a summary of the take aways:

- The days of “just a web site” are over.
- While the article doesn’t address it, the mindset / approach outlined e is available to single person companies all the way on up.
- Traditional media’s value add used to be having a unique channel that attracted eye balls. That value add is losing value. Why pay someone else for something you can develop yourself.
- The consumer is agnostic, as they should be. Their need is entertainment and information. The channel through which that is consumed is irrelevant.

We’ll post the link once S+B makes it available.