“New Inks Cut Costs of Office Color Printing” By Ashlee Vance (New York Times, 6 May 2009). Color at three cents a page could be a bigger game changer than music at 99 cents a song. That said, inexpensive output can’t make up for poor design and lack of a proper marketing message. It’s always amazing, in a disappointing sort of way, how many organizations spend significant resources to establish their business, cut corners to market / sell it, and then wonder why revenue isn’t what they projected.