“Digital Darwinism” by Christopher Vollmer (Strategy + Business, Spring 2009)

“Measuring Your Way to Market Insight” by Leslie H. Moeller and Edward C. Landry (Strategy + Business, Spring 2009)

Pour yourself another cup of coffee because Booz & Company’s S + B is supplying plenty of sweet reading. While worth every word “Digital Darwinism” is rather lengthy so let us get out of your way so you can get down to business. Literally.