Stop whining and start wining
“Wine Online” by Daria Meoli (New York Enterprise Report Magazine, April 2009, NYReport.com)
There is one word for the story of NJ liquor store owner Gary Vaynerchuk and his $50m per year (and growing) Wine Library… OMG.
Conclusion: It’s not who you know. It’s not how many people you know. It’s not even what you know. It’s how many people want to know what you know. And figuring out how to make that happen for them. In other words, this isn’t about selling wine. That’s just the bonus round.
This artcle also contains the understatement of the year (so far). In the last line Vaynerchuk say, “I feel that America is ready for wine and I could be one of the next breeakout hits.” At $50m this guy is just getting started. How about that?