It’s not what you say, it’s what they see
“Watch Your Body Language” by Anita Raghavan (Forbes Magazine, 16 March 16 2009). There’s little doubt we’re all looking for tools that will give us an advantage when we’re on the business pitch. Your body language might just be the key to that next essential negotiation. It’s difficult to agree with Luntz’s, “it’s not what you say, it’s what they hear.” Xince there are also non-verbal communications in any face to face encounter it naturally makes sense to:
1) Be aware of what your body language might be saying to the receiver
2) Try to “listen” to what the senders body language might be saying that’s not in concert with their words
In the end, it’s transparency and authenticity that rule the day. If your “brand” is out of sync with your message – verbal, visual or action – then people are going to pick up on that.