“Take Advantage of the Recession” by Bart Perkins (ComputerWorld.com, 9 March 2009) is classic lemonade from lemons. While his target are those in the IT space, of six must-dos nearly all apply to all of us. Both on and off the clock. We like: Question practices, Measure performance, Increase agility, as well as Communicate candidly. All of which AU has had a passion for even prior to this economic smackdown. Running a business might not be easy. but it’s not rocket science either.  What seems to be difficult is remembering the basics, getting those right,  and maintaining the vision and passion to do so.