Free is the new black
A bit late on getting around to posting this one, sorry. Let’s just say that Alina Tugend’s “‘Two for One’… ‘Free Delivery’… Hooked Yet? (NY Times, 5 July 2008) is well worth the effort. We humans might be at the top of the food chain but if we’re so damn smart why do we make so many decision that are actually not in our best interest? What would marketers do if we weren’t so damn stupid? Hint: If you stop paying for “want” purchases with plastic and use cash more often you’ll victimize yourself much less.